The sportswear industry is growing rapidly, which attracts countless counterfeiters who attempt to make money by selling fake products advertised as ones manufactured by genuine sportswear brands. Moreover, most companies are becoming more and more digital and increasing their share of online sales. These two factors give fraudsters ample opportunities to enter the market and mislead shoppers by infringing on established brands.
During the webinar, experts at Group-IB's Brand Protection department will explore the following topics:
- Segment "sneakers" are counterfeited most often
- The number of counterfeit purchases made on Russian marketplaces is three times lower than on international websites
- The psychological price of products can be one third less than the actual price
- The ratio of fraudulent compared to official resources is 77% vs. 23%
If you have any questions, contact us +65 31593798 or [email protected]p-ib.com